Brad Smith is the president of Microsoft, where he leads a team of more than 1,400 business, legal and corporate affairs professionals in 56 countries. He serves as the company’s chief legal officer and leads work on a wide range of issues involving the intersection between technology and society, including cybersecurity, privacy, ethics and artificial intelligence, human rights, immigration, philanthropy and environmental sustainability. Described by the New York Times as “a de facto ambassador for the technology industry at large,” Smith has testified numerous times before the U.S. Congress and other governments on key policy issues. Smith joined Microsoft in 1993, first spending three years in Paris leading the legal and corporate affairs team in Europe. In 2002, he was named Microsoft’s general counsel and spent the following decade leading work to resolve the company’s antitrust controversies with governments around the world and companies across the tech sector. This past decade, Smith has spearheaded the company’s work to advance privacy protection for Microsoft customers and the rights of DREAMers and other immigrants, including bringing five lawsuits against the U.S. government on these issues. Prior to joining Microsoft, Smith was an associate and then partner at the law firm of Covington and Burling, where he is still remembered as the first attorney in the long history of the firm to insist (in 1986) on having a personal computer on his desk as a condition for accepting a job offer. In addition to his work at Microsoft, Smith is active in several civic organizations and in the broader technology industry. He has served on the Netflix board of directors since 2015 and chairs the board of directors of both Kids in Need of Defense (KIND) and the Washington State Opportunity Scholarship program. Smith grew up in Appleton, Wisconsin, where Green Bay was the big city next door. He attended Princeton University, where he met his wife, Kathy (also a lawyer). He earned his J.D. from Columbia University Law School and studied international law and economics at the Graduate Institute in Geneva, Switzerland. He can be followed on Twitter @bradsmi and LinkedIn at bradsmi.
A Competitive Advantage
A Competitive Advantage
Annual Theme 2020
With this year’s theme: ‘Responsible Business – A Competitive Advantage’, we’re expanding on last year’s theme with an important perspective on the Global Goals.
The journey continues. With the theme ‘Responsible Business – A Competitive Advantage’, we’re seizing the initiative to focus on responsibility as a part of corporate strategy and as a viable model for competitive business management. This theme is a logical next step after last year, where we set the agenda for Danish businesses with the theme ‘The UN Global Goals as a Competitive Factor’, which was made possible by a donation from The Danish Industry Foundation.
As we move towards 2030, The Danish Management Society (VL) hopes that Danish businesses will be inspired by the perspectives of the theme to become global role models in corporate social responsibility, which is necessary in order to gain a strong, long-term competitive advantage.
Businesses find themselves under increasing pressure to not only operate according to the law, but also for them to accept a moral and ethical responsibility for society, diversity, the global climate, and responsible use of new technologies. This pressure is applied by both customers and the next generation of employees, who are increasingly basing their decisions on how companies are acting in positive or negative ways.
For this reason, we would like to use this year’s theme to encourage all members of The Danish Management Society to get involved and actively engage with the topic of ‘Responsible Business – A Competitive Advantage’.